Ученая степень, ученое звание: канд. фарм. наук
Количество страниц: 12 с.
As one of the most dynamically developing sectors in the world economy now, the drug market is worth a particular interest, The beginning of 2020 showed that one of the main threats to the life and health of mankind are diseases of viral etiology. The description and analysis of the market structure, range of antiviral drugs became an obvious necessity in order to make timely and rational decisions on providing the population with drugs. To conduct a reliable and high-quality analysis of any group of drugs, it is very important to switch from an array of drugs to specific commodity items. Any antiviral drug must meet a number of requirements that determine its broad safety profile, the weight of its use in a number of nosologies, and its stability in the pharmaceutical market. The purpose of the presented work was to conduct a commodity analysis and marketing research of the Normomed drug, while using such methods as content analysis, logical, structural, graphic-analytical, comparative, complex analysis. Upon completion of an extended marketing analysis of the antiviral Normomed drug, it was found that the drug has a wide safety profile, an extensive list of indications for use. According to the studied characteristics, Normomed has shown itself to be a drug fully represented in the assortment of a pharmaceutical organization, which has obvious advantages for maintaining a significant position in the market over similar drugs
Изучение ассортимента противовирусных лекарственных препаратов с углубленным товароведческим анализом препарата нормомед / И. Ф. Самощенкова, Р. Ю. Гаранкина, Е. А. Бобкова, А. А. Омельченко // Вестник Северо-Восточного федерального университета им. М. К. Аммосова. Серия: Медицинские науки.— 2021. — N 1 (22). — С. 41-51.